External Analytics

Unlock key insights to grow your business

With Cashfree, Checkout is no longer a black box. Track Checkout, Payment Links, and Payment Forms by pushing events to your favorite analytics provider.

Drive better conversions with Cashfree checkout by sending the events to your favorite Analytics provider.

Supported platforms

• Google Analytics
• Meta Pixel
• Mixpanel

You can access event tracking on Cashfree dashboard from here

Enable event tracking

To enable event tracking:

1. Log in to the Merchant Dashboard using your credentials.

2. Click Access under Payment Gateway section.

3. In the left navigation pane, go to Developers > Checkout Analytics.

4. Under the Actions column, select the Edit icon.

5. In the External Analytics Configuration modal:

   • Enable Broadcast events to Google toggle.
   • In Measurement ID, enter your Google Analytics ID.
     See Find the measurement ID.
   • In Access Token, enter your Measurement Protocol API token.
     See Generate the access token.

5. Select Save to apply your changes.

Checkout events pushed to GA4

Event Name	Description
cf_checkout_load	Checkout loaded successfully.
cf_checkout_transaction_initiate	Customer initiated a transaction.
cf_transaction_success	Transaction completed successfully.
cf_transaction_failure	Transaction failed.
cf_retry_checkout	Redirected to checkout after failure.
cf_return_to_merchant	Customer redirected back to the merchant page.

Events pushed on payment link or payment form

Event Name	Event Meaning
cf_pl_load	Payment Link loaded successfully.
cf_pf_load	Payment Form Loaded successfully.
cf_checkout_initiated	Checkout initiated from Payment Link/Payment Form.
cf_purchase_completed	Payment completed successfully.

One Click Checkout events

When One Click Checkout is enabled, the following events are pushed to GA4:

Event Name	Description
cf_checkout_payment_info_displayed	Payment information displayed.
cf_checkout_transaction_initiate	Customer initiated a transaction by clicking a payment method. The transaction is created.
cf_checkout_transaction_success	Transaction completed successfully. Payment is done, and the order is placed.
cf_checkout_address_collected	Customer’s address collected and submitted to proceed with the checkout.
cf_checkout_login_verify	Customer login verified. Customer is logged into the checkout.
cf_checkout_login_otp_sent	OTP sent for login verification.
cf_checkout_occ_load	One-Click Checkout page loaded successfully.

In case you want to send events to your analytics provider and don’t find it in the above list, please reach out by filling the Support Form.

Google Analytics

Set up Google Analytics by adding your Measurement ID and Access Token in the configuration modal.

Find the Measurement ID

To identify your Measurement ID in Google Analytics:

1. Sign in to your Google Analytics account.

2. Go to Admin (bottom left).

3. Select Data Streams.

4. Open the relevant data stream.

5. Copy the Measurement ID and paste it into the configuration modal.

Generate the Access Token

To generate your API token for event tracking:

1. Sign in to your Google Analytics account.

2. Go to Admin.

3. Select Data Streams.

4. Select Measurement Protocol API secrets.

5. Create a new API secret and paste it into the configuration modal.

Meta Pixel

Set up Meta Pixel by adding your Pixel ID and Access Token in the configuration modal.

Find the Pixel ID

To locate your Meta Pixel ID:

1. Sign in to your Meta Events Manager.

2. Go to Pixel Settings.

3. Copy the Pixel ID from the Settings section.

Generate the Access Token

To generate an access token for server-side tracking:

1. Sign in to your Meta Events Manager.

2. Go to Pixel Settings.

3. Scroll to the Conversions API section.

4. Select Generate Access Token.

5. Copy the Access Token and paste it into the configuration modal.

Mixpanel

Set up Mixpanel by retrieving your Project Token and adding it to the configuration modal.

Find the Project Token

To retrieve your Mixpanel Project Token:

1. Sign in to your Mixpanel account.

2. Go to Project Settings.

3. Copy the Project Token from the Settings page.